Praful Nargund is the CEO of CREATE Fertility and abc IVF. Educated at Oxford University, Praful has overseen the growth of CREATE from a small IVF clinic into the largest provider of natural and mild IVF in Europe. In particular Praful’s area of expertise is in the development of value-based strategies to develop growth and change. He is passionate about making IVF more natural, safe and affordable and believes that the future of fertility is intertwined with a promise of equality.