Following a very successful career at one of the world’s leading financial advisors (KPMG). CARE Fertility is a leading, cohesive group of 8 fertility clinics across the UK and Ireland with 10 satellite facilities and 360 staff, performing around 7000 fertility treatments per annum. David’s passion for the business quickly led to a more expanded operationally-led role culminating in David’s appointments as CFO and COO in early 2017. Over the past 2 years David has worked with the board of CARE Fertility on a wide range of new initiatives to improve the patient experience and CARE’s performance. These include introducing the multi cycle platform to CARE, setting up and launching a group call centre, introducing a patient portal (app) and investing in ‘paper light’ technologies such as electronic consent.